The Web is only as useful as the sum of its links, as without links it is just a disparate collection of pages. Links are the glue behind the Web. To ensure that your page has the visibility it deserves, you will need other sites to point to yours.
RECIPROCAL LINKS HELP YOU IN TWO WAYS
Reciprocal links are arranged when two web sites agree to link to each other. Reciprocal links are also known as "link swaps", "link exchanges" and "link partners".
Reciprocal links help you in two ways:
1. They increase your web site traffic, from people who click on the links.
2. Reciprocal links also play a major role in boosting your rankings in search engines.
Warning: Late in 2005, Google's Matt Cutts made it clear that it's possible to "overdo" reciprocal links. Getting good, solid, reciprocal links should be part of your links strategy, not your total marketing strategy. These should only be used to complement your other site promotion activities.
When ranking sites, the major search engines take into account the number and quality of the sites that link to you. Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating. Here are some tips to increase your chances of success.
One way to find link partners is to do searches in major search engines such as Google and Yahoo! to find sites which complement yours but are not direct competitors. Many sites also link to direct competitors, figuring that the benefits outweigh any disadvantages.
EXAMINE THIER LINKS PAGES
A refinement of this strategy is to visit your competitors' sites and complementary sites and examine their links pages or resources pages.
The sites you'll find there are potential reciprocal links partners. They should be linking to you. Now visit THEIR links pages and examine them, and so on down the chain. You should end up with a long list of good sites with which to exchange links.
HOW TO SET UP RECIPROCAL LINKS
- Find GOOD QUALITY, complementary sites.
- Place a link to them on your site.
- Only AFTER you've placed a link to them, email the owner of the site a short, friendly note. Address him or her by name. (If the name isn't on the site, you may be able to find it at DomainTools.com.)
- Genuinely praise something on the site. If you can't find something worth praising, delete the site from your list.
- Tell the web site owner you've linked to their site, giving them the URL of the page where you've place your link.
- Ask for a link back to your site, suggesting a page where the link would be appropriate.
- Three weeks later, if there's been no reply, send a brief, polite reminder. It's easy for emails to be lost or overlooked.
- Use the phone and/or snail mail. A link from a good site is a very valuable thing. If you can't get noticed by email, consider trying a phone call or posting a letter. They're more expensive but also more likely to attract the answer you want.
- Keep an alphabetical record of sites you've linked to and requested links from. You need to know who you've contacted and who you haven't.
WANT LINKS FROM PAGES WITH HIGH PAGE RANK?
To boost their PageRank, some webmasters concentrate on getting links only from sites that have high PageRank. (If we all did this, no new site would ever get reciprocal links.)
If you want to try this approach, SEChat's PageRank Search is a useful free search tool to use. It gives you Google search results PLUS their PageRank. You type in a key phrase and can quickly see the PageRank of pages optimized for that phrase.
REALLY SERIOUS WAYS OF GETTING LINKS
You can arrange newsletter article exchanges with other newsletter publishers in your niche, preferably with newsletters which are archived online.
Some webmasters also arrange "article swaps". You write an article to be published on their website and they write an article for your site. This gives you an in-context link, which is much more effective than a mere link on a links page.
RECIPROCAL LINKS WEBSITES
You can search in Google for link exchange websites which publish directories of website owners who actively exchange links with each other. As a general rule, the easier and more automated link exchanging is, the more risky it is that you'll be doing something which the search engines don't like. For example, you don't want to get involved in link farms which link to totally unrelated websites.
For the success you seek with reciprocal linking, you must only exchange links with relevant sites. If you are a work from home business, you cannot exchange links with a pet food site. Relevancy is the key for the traffic from search engines.
With reciprocal links and link exchanges you can get hundreds, even thousands, of reciprocal links in no time! However, to take advantage of this permanent organic targeted traffic you must have a links page. Enter “LINK MACHINE!” Link Machine is a software product that allows you to link with other relevant sites and further advance your web site with the search engines.With Link Machine you have access to all of it’s powerful link exchange management features, including organizing your links, accepting new link submissions, checking that partner sites continue to link back to your site, and generating custom categorized link pages that match the look of your web site.
The software requires you create a new web page for your website. To assure the best results, I used a service that is familiar with downloading the software and setting up the web page. You can get this done in 24-48 hours and start fast-tracking your backlink inventory and increasing your relationship with the search engines.
I obtained over one hundred reciprocal links in a couple of weeks and 200-225 the first month. I could not get this done without the LINK MACHINE. Visit my link exchange page here: LINK MACHINE
Or, for a free demonstration of the LINK MACHINE, go to LINK MACHINE DEMO.
RECIPROCAL LINK EXCHANGE- INCREASE YOUR SITE’S TARGETED TRAFFIC
Reciprocal link exchange management software that makes it easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links. LINK MACHINE automatically updates your link pages the instant they're changed - no uploading required. Link exchanges increase a site's targeted traffic, search engine ranking, and sales.
To get LINK MACHINE installed to your website at a very reasonable fee, go here: Suzanne Morrison
Then go back to LINK MACHINE to acquire the Premium version to maintain “Instant Links” from the hundreds of other LINK MACHINE owners with your relevant backlinks. This is a major move! The “Instant Links” will greatly enhance your reciprocal links and save you many hours of work.
For more information on the LINKMACHINE, just CLICK HERE!
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Everything Will Be Fine in 2009,
George L. Johnson, The Affiliate Secret Weapons Guy Mentor and Business Coach
http://www.affiliate-secret-weapons.com/ support@Affiliate-Secret-Weapons.com
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